Challenge
For the first time in years, Jolly Rancher is making a media splash with a bright new TV campaign, updated packaging, and refocused outreach. And capturing the attention of its outgoing, always-connected audience requires simple, great digital work. Creating and developing the right digital presence was JPL's task: something easy to navigate and loaded with info to drive purchase and loyalty.
Solution
Building on "Untamed Fruit Flavor," the revamped site features an animated video with exploding flavors. Playful, irreverent descriptions bring the brand to life, and users learn about the brand's evolution through a snappy timeline. A mobile version also reaches on-the-go consumers closer to the point-of-purchase.