Challenge
Ames True Temper is the leading manufacturer of non-powered landscaping products in the U.S. With the online landscape changing the way the consumer shops, JPL was challenged to create a more engaging online experience. It had to simplify navigation. Present products vibrantly. And motivate new and existing customers to easily purchase wares they needed from seven different Ames retail brands.
Solution
JPL built a website that consolidated the company's seven major brands and thousands of product SKUs, yet tailored the online experience specifically to each brand's audience. One content management tool helps cross-sell relevant equipment across brands, and automatically updates Ames True Temper products. JPL also developed a secure "back door" portal for sales and marketing tools, prices and catalogs.