Challenge
Differentiating your brand in the crowded healthcare market is challenging. Penn State Hershey Medical Center wanted to reinforce its position as the region's leader in treating serious, life threatening illnesses. But also highlight the human touch and dedication of caring people.
Solution
"Life Lion" is one of five commercials produced by JPL to highlight the Medical Center's strengths. It documents the commitment of "Good People" who deliver "Great Medicine." It combines the drama of medical emergencies with the reassurance of the right care. And it helped the awareness and perception of Penn State Hershey Medical Center grow even stronger in its marketplace.
