Challenge
New Jersey American Water came to JPL for a series of videos that would educate viewers about water treatment and distribution. The videos needed to explain a complex subject in a way that people of all ages would find entertaining and informative. The client also wanted to leave viewers with a greater appreciation of New Jersey American Water services.
Solution
JPL created a series of three videos featuring an animated water droplet named "Splash." The water droplet guided viewers through the water cycle process with a mix of animated motion graphics and live footage. The videos exposed common myths about public water services while leaving viewers with a deeper appreciation of New Jersey American Water's high-quality reliable service in their everyday lives.
