Challenge
Central Penn College sought to differentiate itself from the ever-growing competitive set. It needed to spotlight its professionally-oriented offerings to students. And speak distinctively to the traditional audience of recent college graduates and adult learners looking to advance in their careers.
Solution
JPL developed a brand strategy emphasizing Central Penn's personalized experience that prepares students for career success. It is part of every Central Penn initiative and delivered at every touch point. The strategy also serves as an evaluation tool to help Central Penn make decisions going forward.
